Paulina Zelazny Copywriting

I cannot stress enough how important it is to proofread all of your written content before sharing it. This applies to all professionals but especially those of us in marketing, communications or publishing. Effective writing, after all, is at the core of what we do.

When I see an email with spelling and grammatical errors, I can’t help but question the sender’s credibility, particularly if they are a communications professional. I realize sometimes we get busy and stressed responding to what feels like a million emails a day, and typos happen. But if you’re consistently confusing there with their, your with you’re or its with it’s (to name a few of my pet peeves),  you may be projecting a negative impression of your expertise or work ethic. Prospective clients, partners or employers may question your ability to execute more challenging communication programs if you can’t even craft a simple email without errors.

Before you click send, take a minute to read over what you’ve written. If you’re publishing a blog post or piece of content marketing, step away from it and read it again later or ask a colleague to proofread it for you.

If it’s something important, I always like to have another set of eyes proofread it to make sure the message is clear and there are no mistakes.