In-house marketers and copywriters often fall into the corporate-speak trap. I say this from personal experience and from observation.
You spend eight hours a day, five days a week thinking about your product, business objectives, marketing objectives, key messages, communications guidelines, etc. So when it comes time to write content–a blog post, a product description or a Facebook update–we often fail to think about the reader.
Our minds are so preoccupied with what we need to say, that we forget to stop and think about what our audience actually wants to know.
Instead of listing off features and specs, tell your audience how your product will make their life better. If your content is relevant and engaging, your customers are more likely to act on it.
Paulina Zelazny Copywriting 