Reading Should Be Easy
August 9, 2016
Making your content easy to read is a sure way to get others to actually read it. … More Reading Should Be Easy
Adding Value With A Company Blog
July 14, 2016
Nowadays, most business owners and marketers recognize that a blog is a great tool for content marketing, brand journalism and an SEO booster. … More Adding Value With A Company Blog
What Is The Purpose Of Your Website?
June 27, 2016
This is a question marketers often lose sight of. Not necessarily out of laziness or lack of trying, but out of pure exhaustion. … More What Is The Purpose Of Your Website?
Write For Your Audience, Not For Your Company
June 15, 2016
In-house marketers and copywriters often fall into the corporate-speak trap. I say this from personal experience and from observation. … More Write For Your Audience, Not For Your Company
Proofreading Is King
June 15, 2016
I cannot stress enough how important it is to proofread all of your written content before sharing it. … More Proofreading Is King
Paulina Zelazny Copywriting 